There are many logo design companies and free lancers fishing their income from logo design contest websites. You would think that they are there to build their portfolios or to make new contacts. But no they are not, in fact their entire business model is built upon earning via contests.
These so called logo design companies out source all their design work to countries like China and India. There they have teams of bidders who follow design contest websites 24/7. Whenever a new logo design or web design job is posted on these sites they give it to their inexperienced amateur designers who use always ready templates to recreate a logo and then they quickly submit it for the contest.
Doing so they not only destroy the reputation of the contests which were started to provide low cost services to nonprofit and community run organizations. But they also cause harm to genuine graphic designers who are actually on these sites to build their portfolio for custom logo design services.
Such logo designs will actually cause harm to your corporate brand and identity. There are also legal issues of copyright involved. The biggest fear that you may face is that some one suing your company for copyright infringement. Since, you can not hold them liable there is no way you can ask them to pay you for the damage.
Friday, March 26, 2010
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